About Us

This experiences, tours and activities are provided by FLORENCETOWN Tour Operator

FLORENCETOWN is your partner for your trip to Florence and Tuscany. Regular and private tours and special programs for your unique stay in the most beautiful Italian region. Unusual and fun new ways to explore the cradle of the Renaissance, the wonderful rolling hills of Chianti region, sipping the best wines of the world in an ancient cellar of a Villa or a Castle, and learning traditional Tuscan recipes!
Florencetown produces its own tours, and this allows us to have full control on the quality and the overall organization of the experiences.

FLORENCETOWN was founded in 2006 by Luca Perfetto and Urbano Brini, with the mission to offer unique travels, based on innovative ideas, regular and tailor made tours and itineraries, with a selection of the most exclusive venues and top level services for individual travellers, small groups or special events.
Now, a high qualified team of more than 100 young professionals is active part of Florencetown, putting great attention on our guests' daily care and satisfaction. Florencetown, authentic hospitality in Tuscany.

FLORENCETOWN is a registered trade mark by FLORENCETOWN srl.

Job Opportunity at Florencetown:
Check the open positions on the WORK WITH US page.
For internship and job application, contact:
hr@florencetown.com

Patrizio Montevecchi

PRESIDENT, INVESTOR

I am Patrizio and my friends say that I know how to enjoy the good things in life. This might explain my love affair with aperitivo, motorcycles and Italian living!

Luca Perfetto

CO-FOUNDER, CEO

My name is Luca. At Florencetown I've made the right mix of my passions for Tuscany, hospitality, travel and business and I couldn't ask for anything more..Beware of my deputy, Bart, he acts like a dog sometimes.. ;-)

Urbano Brini

CO-FOUNDER, MARKETING DIRECTOR

I am Urbano. I travel the world to look for new happy clients for Florencetown. I am a spicy person, love rock'n roll and I die for coconut.

Benedetta Borri

CHIEF OPERATING OFFICER

Hey there, I'm Bene! Passionate about tourism, I love challenges and trips and I'm extremely curious. Basketball, friends & job addicted. Smiling is my trademark :)

Edoardo Giacometti

REGULAR TOURS - BOOKING OFFICE MANAGER

Studied mechanical engineering. Travelled the world. Lived in the USA. Quit everything for the passion of promoting Tuscany and Florencetown

Elena Ferri

F.I.T. & SPECIAL EVENTS - HOSPITALITY MANAGER

Buongiorno from Florence! This is Elena, Hospitality Manager at Florencetown. I am here to ensure each moment you spend with us is fabulous and becomes a cherished souvenir you can treasure forever

Carlotta Santi

ACCOUNTING AND FINANCIAL DEPT. MANAGER

Hi, I'm Carlotta, Accounting Department Manager. My life is a challenge between my 2 passions: family and work. They call me: Wonder Woman!

Marusca Innocenti

MARKETING MANAGER

Hi I am Marusca, multitasking worker and mum. I travelled a lot and met so many people who made me open minded. Tourism is the best way to enjoy and respect the world and I try everyday to spread my passion for it.

Alain Liggia

CHIEF COOKING INSTRUCTOR

My Life is all about cooking, travels and playing basketball. I'm always searching for good spices and beautiful places. My Job here? Teaching you fundamentals of Italian cooking and having fun all together!

Maurizio Danti

CHIANTI DEPT & TRANSPORTATION MANAGER

I'm Maurizio, in charge of the Transportation dept. I love my work and hope never go into retirement.I like Germany, I believe I'd been German in a past life!

Serena Restuccia

"Diadema Wine Bar & Restaurant" RESTAURANT MANAGER & SOMMELIER

I am Serena, as Restaurant Manager & Sommelier I am happy to share my energetic passion, the world of wine, and creating a smile on others' faces. Cheers!

Matteo Pierattini

"Relais Villa Olmo" - GUEST RELATIONS MANAGER

Hi from Impruneta! I am Matteo. Hospitality and Food & Wine are part of myself, together with a passion for Florence, Tuscany Exploration and History! If done on my Triumph it is even better

Francesco Bellini

"Diadema Wines" - WINE MANAGER

HI, I am Francesco. I love Florence and I like to stroll in the downtown early in the morning when the pavement smell of clean water and dust swept away. I like fine wines, travels and italian literature

Federica Lupi

ACCOUNTING ASSISTANT MANAGER

Federica here! I'm the youngest in the office but invoices have no secrets for me. I love to travel & I'm crazy about American Tv Shows.

Thomas Varriale

SALES ASSISTANT

Hi! I'm Thomas, marketing assistant. In my free time I'm a jack-of-all-trades: I like Swimming, card games, reading mangas and discovering new things to do!

Martina Biagiotti

ACCOUNTING DEPT

Hi! I am Martina from Accounting dept. My interests are music, art and books. I love food, sushi addicted! I love to travel, take pictures and go running.

Elena Fiaschi

F.I.T. & SPECIAL EVENTS ASSISTANT MANAGER

Hi, Elena's here... Look for me for Taylor Made experiences! I'm a sportswoman. I love authenticity, good food and to discover new places.

Antonella Fabiano

F.I.T. & SPECIAL EVENTS

Hi! I am Antonella from the Private Tours Department. I am Sicilian but I love Tuscany and its food! I love Spinning, my Family and all outdoors activity.

Jessica Sarti

F.I.T. & SPECIAL EVENTS

Buongiorno a tutti! I am Jess, I feel myself as a very cosmopolitan person and love working with Special Trips & Events almost as much as I love traveling myself!

Silvia Penagoli

F.I.T. & SPECIAL EVENTS

Hi there! I am Silvia and I love backpacking around the world. I love outdoor activities, even the most dangerous ones. I like reading, my season is undoubtedly summer, and I always try to look at the sunny side of life!

Elisa di Tomaso

BOOKING OFFICE DEPT

Hi there, I'm Elisa from the booking office. I'm really grateful to be part of Florencetown team. I will make you welcome like home!

Claudio Giorgi

BOOKING OFFICE DEPT

I am Claudio. I am passionate about nature and music. All I love is travelling, surfing and discovering local food and cultures.

Anita Formato

BOOKING OFFICE DEPT

Hi I am Anita! I love travelling and meeting new people, taking pictures, listening to music and going to concerts: it makes me feel free! Oh, I am also keen on Spanish culture!

Edoardo Pescucci

BOOKING OFFICE DEPT

Ilaria Di Rigo

ARNO - BOOKING ASSISTANT MANAGER

Hello everybody, I'm Ilaria from Florencetown office. I'm passionate for good food and sport. I love to travel and get tanned under the sun.

Lucia Morelli

ARNO - BOOKING OFFICE

Hello I am Lucia. I deeply love my family and Florence with its magnificent art and history and I am ready to sew a tailor-made trip for you! I am also a fan of Verrocchio, the master of Leonardo.

Sofia Ristori

ARNO - BOOKING OFFICE

Hi from Florence, here is Sofia! like travelling through my beautiful country and discover it day by day. I am passionate about good food, good wine, sports and I love my dog, Artu.

Laura Cimino

ARNO - BOOKING OFFICE

Hello, I am Laura and I am a pure Siciliana with a gypsy heart : ) I love photograpy and rock music. A huge smile is my trademark, and I spread all around. Contact me if you need a happiness injection!

Sandra Tosi

ARNO - ACCOUNTING DEPT

Marco

SENIOR CHEF INSTRUCTOR

Matteo

CHEF INSTRUCTOR

Kevin

CHEF INSTRUCTOR

Hello I'm kevin. Challenges keep me alive, that's why I like to reinvent the recipes... but don't touch my Mum's lasagna! Photography, boxing and Tuscan wines are a must for me. Try to beat me!

Giuseppe

SENIOR CHEF INSTRUCTOR

Hi I'm Beppe. After my degree in philosophy I decided to apply my knowledge in kitchen art. I love to create and share my creations with good people around. Let's have fun learning and cooking together!

Martina

CHEF INSTRUCTOR

Hello Everybody! I'm Martina, Come join me to taste our typical Tuscan wine and pasta. You can also find me watching some tv shows, soccer games and dreaming about the American lifestyle!

Claudia

CHIANTI TOUR LEADER

Andrea

CHIANTI TOUR LEADER

Ciao! I'm Andrea and I am an environmental guide and Chianti region expert. I love nature, of course! My passions are hiking, photography and Yoga!

Matteo

CHIANTI TOUR LEADER - WINE

Buongiorno, I am Matteo. I love Tuscany, the place where I was born, as much as quality wine and olive oil. My passions? Skateboard, fitness, swimming and rap music.

Mauro

CHIANTI TOUR LEADER

Hello, I am Mauro, geologist, environmental guide and dive instructor. I am Sicilian, but citizen of the world. I am a positive person with a talent to interpersonal relationships.

Giuseppe

CHIANTI TOUR LEADER

I am Giuseppe, I like to travel and discover the world. Passionate for trip and new adventures. In love with 70s and 80s music.

Marta

CHIANTI TOUR LEADER

Eleonora

CHIANTI TOUR LEADER

I am an enthusiastic and smiley person from Florence and I became a tour leader because of my deep love for Tuscany. I love spending time with people, travelling and learning new things. But be aware: I talk about wine history too much!

Grazia

CHIANTI TOUR LEADER

Veronica

CHIANTI TOUR LEADER

Hello, my name is Veronica. I am a tourist guide for my beautiful city of Florence and the beautiful countryside. I love music, the sea, history and travelling.

Alessio

CHIANTI TOUR LEADER

Giulia

CHIANTI TOUR LEADER

Heya! I am Giulia when I play volleybal; I am Ganzada when I make modelling balloons. Qualified hiking guide and passionate about Scotland. A compass, a map and the backpack is always ready to go!

Paola

CHIANTI TOUR LEADER

Hello everybody, I am Paola! I love the sea, good food and dancing, all matched with a glass of wine. I like to meet people when travelling (my passion). Let me take you to the most beautiful places in Tuscany!

Zamir

DRIVER

Hi, everyone! I'm ready to drive you among beautiful hills in Chianti! I love good food and wine... but only when I dont work!!

Marco

CHIANTI TOUR LEADER

Stefano

DRIVER

I'm a professional driver, specialized on bigger vehicles (minivans and vans). Love cars and motors (anything from 4 wheels and up!) and love traveling. What better than working as driver for Florencetown then?