About Us

This experiences, tours and activities are provided by FLORENCETOWN Tour Operator

FLORENCETOWN is your partner for your trip to Florence and Tuscany. Regular and private tours and special programs for your unique stay in the most beautiful Italian region. Unusual and fun new ways to explore the cradle of the Renaissance, the wonderful rolling hills of Chianti region, sipping the best wines of the world in an ancient cellar of a Villa or a Castle, and learning traditional Tuscan recipes!
Florencetown produces its own tours, and this allows us to have full control on the quality and the overall organization of the experiences.

FLORENCETOWN was founded in 2006 by Luca Perfetto and Urbano Brini, with the mission to offer unique travels, based on innovative ideas, regular and tailor made tours and itineraries, with a selection of the most exclusive venues and top level services for individual travellers, small groups or special events.
Now, a high qualified team of more than 100 young professionals is active part of Florencetown, putting great attention on our guests' daily care and satisfaction. Florencetown, authentic hospitality in Tuscany.

FLORENCETOWN is a registered trade mark by FLORENCETOWN srl.

Job Opportunity at Florencetown:
Check the open positions on the WORK WITH US page.
For internship and job application, contact:
hr@florencetown.com

Patrizio Montevecchi

PRESIDENT, INVESTOR

I am Patrizio and my friends say that I know how to enjoy the good things in life. This might explain my love affair with aperitivo, motorcycles and Italian living!

Luca Perfetto

CO-FOUNDER, CEO

My name is Luca. At Florencetown I've made the right mix of my passions for Tuscany, hospitality, travel and business and I couldn't ask for anything more..Beware of my deputy, Bart, he acts like a dog sometimes.. ;-)

Urbano Brini

CO-FOUNDER, SALES & MARKETING DIRECTOR

I am Urbano. I travel the world to look for new happy clients for Florencetown. I am a spicy person, love rock'n roll and I die for coconut.

Edoardo Giacometti

DIRECTOR OF SHARED TOURS Dpt

Studied mechanical engineering. Travelled the world. Lived in the USA. Quit everything for the passion of promoting Tuscany and Florencetown

Elena Ferri

DIRECTOR OF PRIVATE TRAVEL AND EVENT

Buongiorno from Florence! This is Elena, Hospitality Manager at Florencetown. I am here to ensure each moment you spend with us is fabulous and becomes a cherished souvenir you can treasure forever

Carlotta Santi

DIRECTOR OF ACCOUNTING AND FINANCIAL DPT

Hi, I'm Carlotta, Accounting Department Manager. My life is a challenge between my 2 passions: family and work. They call me: Wonder Woman!

Marusca Innocenti

SALES MANAGER

Hi I am Marusca, multitasking worker and mum. I travelled a lot and met so many people who made me open minded. Tourism is the best way to enjoy and respect the world and I try everyday to spread my passion for it.

Maurizio Danti

CHIANTI TOURS & FLEET MANAGER

I'm Maurizio, in charge of the Transportation dept. I love my work and hope never go into retirement.I like Germany, I believe I'd been German in a past life!