About us

Our signature cooking classes in Florence, Italy, are created and handled by Florencetown and Diadema Cooking School, both assets of WHS - Worlding Hospitality Solutions - the Italian hospitality group founded by Luca Perfetto and Urbano Brini in 2006 and joined in 2012 by Patrizio Montevecchi as partner and backer.
Florencetown Tour Operator specializes in creating and planning tours, activities, events and customized experiences in Florence and Tuscany. Offering an extensive variety of top-notch experiential activities and visits scheduled on a regular basis for each day of the year Florencetown was the first Italian Tour Operator to provide unique hands-on cooking classes in Florence and the Chianti hills and found its own Cooking School, today the Diadema Cooking School, back in 2008.

Creators of the most beloved on all cooking classes in Italy - the popular “Wanna Be Italiano” - and owners of two cooking studios in downtown Florence and one in the countryside, the WHS group also comprises the exquisite Relais Villa Olmo food&wine resort and Diadema winery in the Chianti hills. Offering a wide selection of entertaining ways to explore the cradle of the Renaissance and the Tuscan countryside, Florencetown and Diadema Cooking School specialize in providing memorable food&wine experiences and superb hands-on cooking classes in downtown Florence and in Chianti. Sip the best wines in the world in a boutique cellar, and learn to make traditional Tuscan recipes!
Authentic Tuscan hospitality, heavenly food & wine experiences, professional expertise and world-class service. That’s what the Diadema Cooking School and Florencetown are all about.

Why choose Florencetown?


Best Rates



70K Satisfied
Every Year

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